Today, Gap announced the arrival of its newest brand, Athleta, right on the heels of Express's introduction of their new yoga line. Athleta makes/sells sporty and active apparel and footwear for women (sorry, guys). Gap acquired Athleta last fall, and has just now added the brand to its online stores. Happily, the same shopping and cardholder perks that exist for Gap, Banana Republic, Old Navy, and Piperlime merchandise also exist for Athleta.
Wednesday, April 22, 2009
I find it interesting that this new brand focuses solely on women (and granted, the women's active apparel is, or was at one time, one of the fastest growing markets), where most of Gap's other brands seem to have a more balanced selection.
What do you think? Have you shopped this brand before? Do you think this brand works with the rest of the Gap family? Will you check out Athleta?