The Limited: Eco Chic Arrivals
The Limited is promoting its Eco Chic collection in conjunction with Earth Day. This collection is made from organic cotton that is grown without pesticides. There are a number of offerings, including tops, bottoms, dresses, and fabric accessories.
I think it's interesting to see what apparel companies have to offer in terms of "going green". There is a huge range of options available, including different inks and dyes, fabrics, etc. Gap has recently started using recycled paper for their hangtags in-store, which I thought was a nice touch, since most of these end up in the garbage.
Will you check out this collection? What do you think of apparel companies' going green?
2 comments:
This is pretty cool! I haven't shopped at the Limited in FOREVER...but may check out this new line. Organic cotton may be a little pricier, but I've found that it is one of the softest, most comfortable fabrics around. One of my fave outdoor brands, Patagonia, is a forerunner in this type of stuff. I'd love to see some of my regular stores (jcrew, ATL) start doing this!
Hi AppGal! The Limited is hit or miss for me. I haven't tried any organic cotton clothes (at least I don't think so), but green is looking to be a big upcoming trend for apparel companies, so I am interested to see how this line works out for them!
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