Wednesday, April 22, 2009

The Limited: Eco Chic Arrivals

The Limited is promoting its Eco Chic collection in conjunction with Earth Day.  This collection is made from organic cotton that is grown without pesticides.  There are a number of offerings, including tops, bottoms, dresses, and fabric accessories.

I think it's interesting to see what apparel companies have to offer in terms of "going green".  There is a huge range of options available, including different inks and dyes, fabrics, etc.  Gap has recently started using recycled paper for their hangtags in-store, which I thought was a nice touch, since most of these end up in the garbage.

Will you check out this collection?  What do you think of apparel companies' going green?


AppGal April 22, 2009 at 11:54 AM  

This is pretty cool! I haven't shopped at the Limited in FOREVER...but may check out this new line. Organic cotton may be a little pricier, but I've found that it is one of the softest, most comfortable fabrics around. One of my fave outdoor brands, Patagonia, is a forerunner in this type of stuff. I'd love to see some of my regular stores (jcrew, ATL) start doing this!

JTS April 22, 2009 at 8:44 PM  

Hi AppGal! The Limited is hit or miss for me. I haven't tried any organic cotton clothes (at least I don't think so), but green is looking to be a big upcoming trend for apparel companies, so I am interested to see how this line works out for them!